BMC 326

                                           

BMC 326: SEMINAR GROUPS

Sn	Group 1	SN	Group 2	Sn.	Group 3	Sn.	Group 4
1.	Tiziba, Bernard	1.	Clline Davice	1.	Salim, Salim M.	1.	Makungu, Gasper
2.	Kasambula, Beatrice	2.	Noah, Mary	2.	Seleman, Mariam Z.	2.	Cosmas, Regina
3.	Madaraka, Joyceline	3.	Mauki, Silvanus	3.	Nkya, Florah	3.	Mshana, George
4.	Faki, Suleimani	4.	Mulumba Noel	4.	Mahenge, Jahiros	4.	Digo, Digonile
5.	Kapinga, Emmanuel	5.	Rasmini, Mariam	5.	Mushi, Hillary

Seminar guidelines:

• seminar questions will be provided for each group to prepare

• every member must participate fully in all group works;
• each group shall prepare for class seminar;
• concerned group will present its work, and the rest will actively participate in the discussion

Points will be earned on the basis of:-

• individual performance on presentation – 5 points
• group performance on the final seminar paper – 3 points
• group and/or individual contributions during class discussions – 2 points
  Excuses of any kind shall not be entertained.

20/04/2015: Class discussion

Discuss;

• how media business operate in Tanzania;
• the kind of business relationship that exist between media and its stakeholders in Tanzania

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 CONTEMPORARY MEDIA IN TANZANIA

                                                               
                                                  Meeting Schedule per Week

                                                                           Mondays: 10:00 - 11:00 (SR 3)
                                                                                               : 19:00 - 20:00 (LRM 4)


                                                                        Thursdays: 11:00 -13:00 (LRM 4)
                                                                                               :19:00 - 21:00 (SR 4)


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                                                       COURSE OUTLINE

                                                                          Duration and Credits: 15 Weeks [9 Credit Hrs]

COURSE DESCRIPTION

This course explores the contemporary issues taking place in Tanzania's media industry. It traces back the historical development of mass media from pre-colonial times to date. The course orient students to understand in details, the dynamics of present day media environment as per socio-economic, political, technological, and professionalism in which media operate.

COURSE OBJECTIVES

• To explore the history and trends in mass media industry in Africa/Tanzania
• To examine current issues and developments in mass media industry in Tanzania;
• To develop students' critical thinking about contemporary issues pertaining to operations, technologies, ownership and control of mass media in Tanzania.

LEARNING OUTCOMES

At the end of this course, students will be able to:-

• explain the history of mass media in Tanzania/Africa
• analyze important issues pertaining to media operations, ownership and control
• link/connect the mass media functions with democracy, gender and politics

COURSE CONTENT

Module 1: Conceptualizing Human

• Origin of human communication
• Types of human communication
• Roles of mass media in the society

Module 2: Historical development of Mass media in Africa/Tanzania

• Overview of mass media in Africa

- Media in Francophone African countries

- Media in Anglophone African countries

• Mass media industry in Tanzania

- Pre-colonial media system

- Colonial media system

- Post-independence media

- Mass media in the Free market economy

Module 3: Media Business and Operations

• Media business – Public, Commercial, Community and Religious media

- Media and management issues

- Mass media and source of revenues

- Mass media loyalty

• Media coverage: Urban vs. rural
• Media markets:

- Print media readership and circulation

- Electronic media audience and reach

- Media content/messages and the target audience

• Case study

Module 3: Media Ownership, Concentration and Regulations

• Overview of mass media ownership and control

- media ownership and its types

- media concentration

• Regulations and Policies governing mass media
• Case study

Module 4: Current issues in mass media industry

• Issues in media and culture
• Issues in media and democracy
• Issues in media and politics
• Issues in media and gender
• Issues in media and social change

Module 5: Trends in Mass media

• New media technologies (internet, smartphones, etc.): menace or saviour?

- Media convergence

- Globalization of news and information

• Social media use and its impact on traditional media
• Information/knowledge gap
• Influence of global media on local media: Cultural imperialism?
• Future of mass media in Tanzania

Mode of delivery

• Lectures, discussions and seminars

Course Assessment

50% - For continuous coursework

• 20% Mid-semester test
• 10% Seminars (Presentation and Papers)
• 15% Academic paper
• 5% Attendence and participation

50% - For final university examination

 References

Curtain, J. (1977), Mass media and Society, London, Anorld

Hiebert, R. E. (1999), Impactof Mass Media: Current Issues, 4th ed.
Mwafisi, S. (1985), Broadcasting in Tanzania, Washington, University Press

Ng'wanakilala, N. (1982), Mass Communication Theory in Tanzania, Dar-es-Salaam

Philadelphia, Temple University Press

Sturmer, M. (1999), The Media History of Tanzania, Salzburg, AfroAsiatisches Institute

Sydney, W. H. (1974), Broadcasting in Africa: Continental Survey of Radio and Television,