| Sn | Group 1 | Sn | Group 2 | Sn | Group 3 | Sn | Group 4 | |||||||
| 1 | Mlonganile Alfred | 1 | Shao, Irene | 1 | Mhagama Edwin | 1 | Innocent Kimaro | |||||||
| 2 | Rajabu Ramadhani | 2 | Kibasa, Kelvin | 2 | Laban, Sarafina | 2 | Samwel Evelyn | |||||||
| 3 | Yanga, Godliver | 3 | Kaguo, Charles | 3 | Mwilila, Maria | 3 | Abdalah, Alpha | |||||||
| 4 | Chauya, Adam | 4 | Msenga, Adolph | 4 | Waziri, Bakari | 4 | Kipengele, Jane | |||||||
| 5 | Mbapu, Agnes | 5 | Mseja, Christina | 5 | Paul, Pauline | 5 | Namusoke, Aneth | |||||||
| Sn | Group 5 | Sn | Group 6 | Sn | Group 7 | Sn | Group 8 | |||||||
| 1 | Singaile Franco | 1 | Bakari Ally | 1. | Martha, Lemali | 1 | Mwakipesile, John | |||||||
| 2 | Robozi, Mirembe | 2 | Mdindi, Miriam | 2. | Abraham Winner | 2 | Megelwa, Radhia | |||||||
| 3 | Msendo, Doris | 3 | Mtapa, Wilson | 3. | Charles, William | 3 | Ramadhani, Rehema | |||||||
| 4 | Juma Ramadhani | 4 | Kihundo, Happy | 4. | Sammy, Sammy | 4 | Swalehe, Zaujia | |||||||
| 5 | Mgaya, Hamis | 5 | Njau, Doris | 5. | Thomas, Asher | 5 | Kadata, Kubelwa | |||||||
| 6. | Subira | 6 | Awet, Emmanuel |
Proposal writing Assignment
- By following the research process in social sciences, write a 20 pages proposal in any media/communication topic of your choice.
- Requirement:
- Brainstorm on the possible research problem in media and communication studies (conduct a preliminary literature review to know if the problem exist);
- Define your research problem to see if it is a researchable problem;
- Determine the title of your proposal (give a name to your research proposal);
- Do a library research in order to have a sound background of your research problem;
- Out of your background provide a sound Statement of the study;
- Determine your study's Objectives (General/Main objective and 3 Specific Objectives);
- Out of specific objectives, generate research questions/hypothesis
- determine the relevant theory to guide your study (explain what the theory is, its basic assumptions, and how the theory explain about the problem you'll be investigating and possibly, its weaknesses)
- Review the relevant literature to know what previous studies found and not found about the problem you attempt to investigate;
- - ensure that diversity of arguments (diverging and converging points) is clearly seen in your review;
- Determine the research design and methodologies you will employ in data collection (this will be discussed further during the seminars next week)
Submission Deadline: 20th May, 2015 @ 16 Hours
NOTE:
- Know your group members very well and communicate with them effectively;
- Every member of a given group MUST participate fully in every step of Proposal writing;
- Every group should meet to appoint its own Group leader;
- Every group member MUST sign attendance sheet after completion of his/her assigned duty. Signing on behalf of your colleague is strictly forbidden;
- Unreasonable excuses shall not be entertained;
- There is consequences for absconding this assignment;
- The Assignment should be submitted on time, and, no extension will be allowed.
REFERENCES
Media Effects
Raymond W. & Preiss, R. W. eds (2011), Mass Media Effects Research: Advances Through Meta-analysis, New York, Routledge
Media Audience
Nightingale, V. ed. (.....), The Handbook of Media Audiences
Neuman, R. W. (1991), The Future of the Mass Audience, Cambridge, Cambridge University Press
Samwel Eveline
ReplyDelete2013-04-03331
BA.Mass Comm
CO 203
Readership research is the number of people who read particular newspaper.
The issue I will raise in readership research is deference between circulation and readership. According to Mr. Baty he said “it is valid question and in general you do expect them to move in the some direction” this issues need much research because the fact that readership does not equal circulation is confusing to many prospective advertisers and you may find competitive publications taking advantage of that misunderstanding to look bigger than they really are. I want to know if many read particular newspaper why circulation is lower level.
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ReplyDelete
ReplyDelete2013-04-06904
Readership research is among the research types within print media which aims on studies about readers themselves on how they tend to read a particular content of a certain newspaper for example on how many people tend to read mwananchi newspaper or uwazi.
It involves different categories for instance, reader profile on readers themselves, item selection studies, reader and non-reader profile, uses and gratification studies and the editorial reader comparison study.
Another issue on readership research is the behavioral change where through readership levels, people of the same area, age and status involve different readership capacity. Dominick (2000) media research.
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ReplyDelete2013-04-03367
ReplyDeleteBA.PRA
Issues arising are such as content; here the reader will majorly focus on the content of the material and the content is what keeps the reader on the material he/she wants to read.
Interest; the interest of the reader is very crucial for the research. What makes the people to read the gazette is what I will focus on.
Age; what age likes entertainment and what age like serious news is very crucial for my research.
Gender; what does normally give interest to the male and female gender and focus on that as it can influence them to read..
BAPRA
ReplyDelete2013-04-03357
Readership research is the study which aims to examine and know the number of people who have read or looked at an average issue of publication. It is also known as average issue readership.
The issue can be raised in readership research are like;
Frequency of reading, which describes the readership relationship with the publication.
Source of copy, is an indicator of the readers relationship with a publication.
Time spent reading, is a measure of reading intensity which can be used to compare publications.